Jim Richardson

Jim is one of those exceptional leaders who has a passion for growing others in service of a common goal that is bigger than either of them. Jim’s unprecedented success as Head Swim Coach for Women’s Swimming at the University of Michigan combined with his passion for developing others to their natural potential provides the foundation FS&A seeks in building its team of Executive Coaches.

Jim and Fritz worked together at Michigan.   Jim’s coaching philosophy contributed to the development of FS&A’s Foundation of Winning principles and disciplines. Clearly, Jim was one of those gifted leaders who recruited good talent and turned them into winners beyond their dreams, not just in the pool, but also in life. Jim possesses a deep passion for understanding how individuals learn and grow to be all they desire to be. The utilization of his coaching skills to serve executives is a natural for Jim. Jim aids leaders in becoming all they are meant to be, living fulfilled lives.

During Jim’s tenure at Michigan, the Wolverines had unparalleled success. His teams won an unprecedented 12 consecutive Big Ten Championships, adding two more before retiring from Michigan in 2012. Jim is the most successful Big Ten Conference Women’s Swim Coach in its history.   Jim’s teams finished in the top 10 of the NCAA regularly, finishing second in 1995 and third in 1996. Richardson was one of two recipients of The Richard E. Steadman Award conferred annually to a coach who has done the most to spread happiness in swimming and diving. In 1993 and again in 1995 Jim was named NCAA Coach of the Year.

Jim began his collegiate coaching career at the University of Iowa, where he was an assistant for three years before coming to Michigan in 1985.   Richardson resides in Ypsilanti Township with his wife, Mary Sue. They have four children and three grandchildren.

Richardson is the owner of the Wolverine Swim Camps, director of the Michigan Swim Camps, and conducts clinics internationally for USA Swimming and FINA.

Percy Bates

Percy was very active with the Student Athlete Advisory Committee (SAAC) at the University of Michigan and served as the liaison for the Management Council to the National SAAC. He has presented at national conferences on desegregation, equity education, and athletics, as well as written articles about the importance of integrity and ethics in intercollegiate athletics, the importance of academics for our students, and the importance of equity for all students.

After serving in the Army, Percy went on to earn his B.S. degree in biology from Central Michigan University, his M.A. in vocational rehabilitation from Wayne State University, and his Ph.D. in educational psychology from the University of Michigan in 1968. Since that time, Percy has worked and lived in Ann Arbor with his wife Cheryl where they raised two children, Nathan and Allison. Now, their greatest joys are spending time with their four grandchildren, Jordan, Brooke, Georgia, and Rose.

Mary Walker

Mary has been a great asset in supporting FS&A’s growth and creative development.  Her commitment to understanding what it takes to compete and win was developed early in her life as a varsity swimmer for the University of Michigan. Mary launched and ran her own clothing manufacturing business for nearly a decade before returning to UM. Now, for more than 20 years, Mary has immersed herself in understanding the intrinsic motivations of others. In the field of higher educationDevelopment, Mary’s curiosity is piqued by learning the very basic nature of those who give back, those who lead, and those who mentor others and leave a legacy. Her passion for thoughtful strategic planning, alongside her desire to help organizations build a great culture, provides a foundation and framework to assist FS&A clients to be their very best.

Mary’s love for the outdoors keeps her busy doing anything and everything she can squeeze into a day in nature’s setting. And add to that Mary and her husband Dave farm 130 acres they own just outside of Ann Arbor.

Fritz Seyferth

The foundation of FS&A is built on Fritz’s rich background and being a part of “teams” that have succeeded at the highest level. Fritz uniquely combines a systems engineering mindset with a deep understanding of what enables organizations to thrive.  This life journey has produced client/consultant relationships that go beyond providing a compass for organizational direction, as Fritz is a renowned trusted confidant.

After leaving Arthur Young & Company in NYC to join his former coach Bo Schembechler’s football staff, the study of what made a great leader like Bo successful began. Bo built a legacy that continues to grow. Fritz has identified the human science behind Bo’s enduring success and now shares this with leaders for their personal journey.

FS&A offers fresh, easy-to-comprehend yet revolutionary approach to team building and leadership development. Clients have described this approach as “innovative, revolutionary, eye-opening, life-saving, and deeply meaningful.”

Fritz is married to Lynn, and lives in Ann Arbor.  They have three children who live in Chicago, Evanston, and Traverse City, and have 11 grandchildren. Beside being with family and supporting clients, Fritz’s hobbies are woodworking, and outdoor adventures.  He enjoys snow skiing, water skiing, windsurfing, rowing, wilderness canoeing, road and mountain biking, and just being in the peace and beauty found in nature.