2.3 Stage III Fulfillment – Contributing for the Benefit of Others

For those new to this series…

This blog journey will result in a book on The Foundation of Winning, sharing the science behind enduring success in business. 

 Section 2: Mankind’s Need for Fulfillment.  The five blog posts in Section 2 will help you better understand why we do what we do, and perhaps understand why others do what they do.

  1. The importance of the Why behind our How, and What we do
  2. Stage I – Personal Physical Fulfillment
  3. Stage II – Comparative Accomplishment
  4. Stage III – Contributing for the Benefit of Others – below
  5. Stage IV – Legacy Fulfillment – next blog post

Bo coachingI was privileged to have Bo Schembechler, one of our nations greatest football coaches and exemplary leaders, as my mentor at a critical stage in my professional development.  Being coached by him was special, but it was my 11 years working with him every day that revealed there is much more to long-term success than talent. Bo possessed what exists in all natural leaders, and that which each of us can gain through awareness and discipline.  This installment looks at the mature desire of Contributing for the Benefit of Others – Stage III of Mankind’s Need for Fulfillment.


2.3 Stage III Fulfillment – Contributing for the Benefit of Others

 Key Idea: 

 Having a Purpose That Contributes for Benefit of Others is Critical to Long-term Success – in Business, and in Life

 Stage III Fulfillment utilizes the competencies we built in Stage II –coaching kids Comparative Accomplishment, but instead of being in service only to ourselves to succeed, we use our competencies in service of others to help them succeed.  This stage is a further development on our maturation journey.  We generally attain this stage of fulfillment in adulthood, e.g., as parents becoming responsible for their children.  As we aid clients in creating their Purpose Statements, we seek to help them find their Stage III Fulfillment Purpose, so they can be successful over the long-term.


My mentor, the late University of Michigan football coach Bo Schembechler, exemplified Stage III fulfillment in his consistent commitment in service of others.

  • He was tireless in his effort to challenge his team members, coaches, staff, and anyone else who came into his life to realize all they had inside themselves to be great.  Another component of his purpose was helping others better understand their responsibility to something bigger than themselves.
  • Bo’s deep purpose in life was to challenge others to be all they could be; whether they liked him or not was waitressirrelevant, but he did value their respect.Even when we were dining out together, Bo would often engage with the server, challenging them on poor service, or congratulating them on something done well.  Why was he doing this?  He wanted to help the server perform closer to their potential for their own personal development.
  • He cherished his responsibility as Head Coach to the University of Michigan Football team to be in a bo leading teamposition to touch so many young, impressionable lives. Later in life, Bo reflected on how he appreciated the vehicle college football provided for him to have an impact on the lives of so many under his tutelage.  And his impact on his larger audience – beyond his team and staff  – was not lost on him.


Answer these questions to help clarify your Stage III Fulfillment Purpose – for yourself and for your organization – that contributes for the benefit of others.

  1. What are the main strengths, capabilities, and resources that you or your organization possess?
  1. What positive and energizing change effort do you see that needs to be made that will benefit others?
  1. How can you use your assets identified in question 1 to achieving the vision you identified in question 2?
  1. Use your answer to question 3 to craft your “Purpose That Contributes to the Benefit of Others”. 

Next:  Stage IV – Legacy Fulfillment

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